DRRK Foods to expand distribution network, boost flagship Crown Rice by year-end

Plans to expand this number to over 300 + within the next two years

DRRK Foods, a leading player in India’s premium basmati rice sector, plans to scale up its distribution network as part of its aggressive growth strategy. The company aims to increase its domestic distributor base by 50 per cent by the end of this year, strengthening its footprint in both urban and emerging markets.

Currently working with approximately 150 distributors across India, DRRK Foods plans to expand this number to over 300 + within the next two years, as we are looking for a strong super stockist with an FMCG background. This strategic expansion aligns with the company’s commitment to making its flagship Crown Basmati Rice brand more accessible to consumers across Tier I, II and III cities.

Vikram Marwaha, Joint MD, DRRK Foods, “At DRRK Foods, we are strategically focused on strengthening the retail presence of Crown Rice, our flagship and proprietary brand. As consumer trust in quality Basmati rice continues to grow, we’re doubling down on expanding Crown’s reach across India and key international markets. This expansion in our distributor network is a necessary step toward making Crown more accessible and establishing it as a leading name in the premium rice category.”